Rewards Hub for a Top U.S. Financial Institution
All the information a user needs about rewards is finally here in one place. The app proactively captures the user’s interests, making it an easy, seamless experience to enjoy rewards.
Collaborators
Innovation Consultant | Product Experience Designer | Developer | Video Producer | Business Advisors
Background
This financial institution plans to reorganize and revamp the rewards program to be a more inclusive platform for customers to access a holistic array of rewards and benefits. The current experience is static and the clients did not want the rewards program to be a stagnant hub that the customers visit twice a year. Therefore, the mission for the client and Mastercard teams during the 5-day design sprint was to make the customers come back and engage, creating a dopamine effect.
The steps of the 5-day design sprint with client and Mastercard Digital Labs team.
We created and discussed these wireframes with the client during the mid-week.
Ideation Process & Approach
For confidentiality purposes, I cannot share the ideations created by the client. Still, the flow map above is the design sprint process that the client and Mastercard Digital Labs team had undergone.
Going into wireframes and prototype creation, the main focus was to synthesize the great assets that the client has scattered across the app into one area and to deliver that in an exciting way that makes customers keep coming back. This is achieved through proactively gathering the customer’s preference (not in a creepy way but in a fun way like Tinder Swipes!), showing clearly how the points are accumulating, and how they can get more points in situations that fit the customer’s needs like using points to travel, donate, loading prepaid card with points, etc.
“Achieved work that would have taken us 6 months in a week”