Gama

Get ready for a new way of entertainment experience! Gama is an entertainment platform where users can enjoy the media in the Gama chair, a motion simulator that responds to the sound.

Collaborators

Developers | Graphic Designer | Gama Stakeholders

Background

The Gama stakeholder, a game lover, had an idea of enhancing and expanding the entertainment experience by developing a more advanced simulator and bringing it beyond the game market, to places like theaters, malls, and ultimately to people’s homes. The technical development of the simulator was finished and it was time to create a platform where people could see the possibilities of this simulator chair such as games, music, movies, YouTube videos, etc. This is where I joined the team, as a U.S. expert to provide them the U.S. market research and initial design processes such as persona and customer journey map.

research description

Ideation Process & Approach

For confidentiality purposes, I cannot share the ideations created by the client. Still, the flow map above is the design sprint process that the client and Mastercard Digital Labs team had undergone.

Going into wireframes and prototype creation, the main focus was to synthesize the great assets that the client has scattered across the app into one area and to deliver that in an exciting way that makes customers keep coming back. This is achieved through proactively gathering the customer’s preference (not in a creepy way but in a fun way like Tinder Swipes!), showing clearly how the points are accumulating, and how they can get more points in situations that fit the customer’s needs like using points to travel, donate, loading prepaid card with points, etc.